Wednesday, July 30, 2008

Your browser history = your identity

Found this interesting link about using your browser history to determine your gender. It works pretty well. It detected me as a male with 99% probability!

Things like this will take online advertisement to new level as ads become more relevant and targeted.

A quick look at male-female ratio of some the sites show a common theme. Sites related to cars, video games, investing and electronics are popular among males. Girls prefer paying online bills, making reservation for the next vacation, listening to music or spending time on social photography sites.


SiteMale-Female Ratio
google.com
0.98
yahoo.com
0.9
youtube.com
1
amazon.com
0.9
craigslist.org
1.13
cnn.com
1.35
blogger.com
1.06
att.com
0.83
apple.com
0.89
nytimes.com
1.13
usps.com
0.9
netflix.com
0.79
digg.com
1.56
kbb.com
1.15
autotrader.com
1.35
fandango.com
0.82
t-mobile.com
0.79
edmunds.com
1.41
orbitz.com
0.83
hotels.com
0.8
linkedin.com
0.94
imageshack.us
0.87
kayak.com
0.82
cars.com
1.33
citicards.com
0.9
realtor.com
0.87
slate.com
1.11
yelp.com
0.77
geico.com
0.89
rent.com
0.6
freecreditreport.com
0.75
trulia.com
0.89
businessweek.com
1.6
greatschools.net
0.82
sidestep.com
0.8
zillow.com
1.13
enterprise.com
0.83
hud.gov
0.69
amctheatres.com
0.69
ziprealty.com
0.8
annualcreditreport.com
0.74
fatwallet.com
1.38
equifax.com
0.74
census.gov
0.9
frys.com
1.6
hertz.com
0.92
cnbc.com
1.99
reddit.com
1.33
engadget.com
1.7
mercurynews.com
1.27
caranddriver.com
1.78
bloomingdales.com
0.47
nvidia.com
1.99
rediff.com
1.74
bugmenot.com
2.03
mlsfinder.com
0.74
avsforum.com
2.92
creditcards.com
0.8
slashdot.org
1.74
magicjack.com
1.53
appleinsider.com
2.51
autobytel.com
1.25
seekingalpha.com
2.23
eloan.com
0.96
mashable.com
1.13
pge.com
0.75

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